We provide you with a comprehensive marketing program designed to
generate sales from your existing patient base and expand your practice
with new patients. The focus of our marketing material is to educate the
patient and the medical community on the importance of therapeutic
footwear for the diabetic patient.
SureFit Education & Referral Program
Primary care physicians are responsible for certifying that their patient
needs diabetic footwear. Many physicians are not aware of the clinical
issues involved with molded inserts and diabetic shoes. They often sign
certifying statements from suppliers who then furnish the patient with sub
standard inserts and shoes that do not provide total contact support or a
proper fit.
The Education & Referral Program provides the primary care physician,
on a national level, with the information they need to make the best
choice for their diabetic patients. SureFit reaches out to physicians
through direct mailings, professional publications and seminars.
Educational materials cover Medicare requirements, the clinical
benefit of custom molded total contact diabetic inserts, properly fitted
diabetic shoes and professional evaluation and follow-up. Research is
presented comparing true total contact devices with prefabricated devices
incapable of achieving total contact. SureFit clients are also provided
with a physician education package that can be mailed under their
letterhead to area physicians.
The SureFit toll free referral line will assist the primary care provider in
identifying those practitioners in their community that provide professional
evaluation and effective diabetic footwear. Surefit clients not only
experience increased referrals, but also receive recognition from area
physicians that they provide the highest level of care for their diabetic
patients. SureFit clients: “Doing the Right Thing”.
In-Office Materials
Patient Educational Brochures
Attractive full color brochures educate the patient regarding the importance
of proper footwear for the diabetic foot. Photos of several of most popular
styles highlight the extensive shoe selection available to your patients.
The role of custom molded inserts to prevent the occurrence of lesions
and reduce the chance of recurrence is reviewed. Custom molded inserts
demonstrate to your patients that you are providing them with the highest
level of care.
Sample Shoe Display
With over 25 styles from 8 manufacturers our extensive shoe selection
provides your patients with the choices they want and more choice means
greater patient compliance. Our full color shoe catalogue is the most
popular way to introduce your patients to the SureFit selection.
For additional exposure, we can supply an attractive shoe
floor display stand with some of our most popular styles.
Professional Advertising Materials
The SureFit Advertising CD contains professional print advertisements
created by a leading agency. The ad effectively introduces the residents
of your community to the Therapeutic Footwear Program and the services
your practice provides. As a SureFit client, you have the rights for free
unlimited usage of this ad in any advertising vehicle. Electronic files of
the ads will enable you to insert your name and telephone number,
as well as reformat the ad according to various media requirements.
Patient Trac Recall System
A successful Therapeutic Footwear Program means patients returning every
year for their annual benefit. The SureFit Patient Trac System was created
to assist your staff in coordinating the patient recall process. The system
identifies those patients that are approaching their annual renewal date
for diabetic footwear. Every quarter a list is faxed to your office for
patient recall. We even supply you with an effective recall letter.
